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Expand what's possible through bold ideas, inspiring stories, and immersive experiences that engage & connect with your audience.
Your brand, product and reputation are everything. I understand how important it is to have a partner that understands you, offers fresh insight and perspective, who delivers on time and on budget. I’m here to help you transform your business in new and impactful ways using the unique power of YOUR story.
ENHANCE PERCEPTION, ENGAGEMENT & RETENTION
DRIVE EMOTIONAL CONNECTION & INFLUENCE
SIMPLIFY COMPLEX INFORMATION - IMPROVE LEARNING OUTCOMES
Expand what's possible through bold ideas, inspiring storie.
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I'm Matt Castle, producer, consultant & founder of Powered By Stories.
I have 15+ years experience producing branded content and creating award-winning campaigns for some of the worlds most successful companies.
Storytelling works so well because the narrative brain trumps our rational brain. Every time. Facts are great, but nothing makes believe like a good story. Storytelling conveys purpose, and businesses with purpose are the ones that stand out and connect with consumers' at a deeper level.
Read my story & inspiration for launching PBS here.
How can we help you grow your business?
Increase Sales
People don’t want more ads. They’re actively skipping over them. To attract new leads and increase sales, you must connect with your audience on an emotional level. Sharing your brand's origins, challenges you've overcome, victories, values, and customer success stories, will help humanise your brand, build trust and credibility.
We can help you create content and put strategies in place that shape perceptions in favour of your products and services. We’ll work with you to discover and bring to life enduring narratives audiences relate to, that reflect their values, reality and future aspirations. As a result, they'll make faster decisions and be more motivated to take action.
Improve Learning Outcomes
By framing learning objectives within the context of a story, you can draw learners in, keep them engaged for longer and improve memory retention. Well told stories, or gamified learning experiences (that include characters, conflicts, and resolutions), make learning and development fun, relevant and relatable to real life situations.
We work with HR teams, L&D departments and training providers combining storytelling with interactive technology. Our approach makes learning personalised to different styles, leading to changes in attitudes, understanding and behaviour.
Increase Employee Engagement
Authenticity is the foundation of leadership. We help companies communicate their vision and need for change through stories. Turn your engaged workforce into a competitive advantage, through personal and organisational narratives that drive your business forward. Storytelling is the most impactful way to reinforce your company's values and purpose.
Sharing "success stories" from different employees or teams sends a clear message their hard work doesn't go unnoticed. Use stories to celebrate these achievements, contributing to a culture others can aspire to.
Brands We've Worked With
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Strategy
Every successful story campaign starts with a clearly defined strategy. We’ll help you define a strategy that sets you apart from your competition- establishing a foundation that can be built on over-time.
Without the right strategy, you risk creating disjointed and inconsistent communication that fails to resonate with your intended audience. Learn more >
Story Workshops
Experience the art of engagement. Our workshops are designed to empower your team to forge narratives that resonate, elevate your impact and ability to influence.
Business storytelling has become a crucial skill for anyone who wants to be able to engage, inspire new ways of thinking. All sessions are delivered by a trained storytelling facilitator.
Learn more >
Marketing & Branding
In a world where brands strive to make a lasting impact, more magnetism than ever is needed to draw people in.
We’re here to help define and create stories that will enhance and distinguish your brand in new and impactful ways, making it a must-have in the minds and lives of your consumers. Storytelling holds the key to your success. Learn more >
Immersive Stories
Immersive technologies such as AR & VR allow audiences to step inside narratives, interact with the environment and influence the story’s direction.
By making the audience a part of your story, take their perception of your brand, or their understanding of what you want to teach or communicate, to an exciting new level. Learn more >
Episodic Content
Historically, marketing has focused on acquiring attention. Today, the best marketers focus on retaining it. We start by finding the hook that draws audiences in, then bringing to life stories that keep them engaged.
As your strategic content creation partner, we’ll work with you throughout each stage of the production and transformation process.
Featured Blogs
Insights, stories and latest trends related to the art and the science of storytelling, showcasing the power & potential for your brand.
Transform Internal Communications
Through Storytelling
Well crafted stories capture attention. They can be used to increase productivity, motivate and inspire your employees, by creating a deeper sense of meaning, belonging and inclusion. Our mission is to help you unleash your most impactful stories.
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Employee Engagement
PBS craft & capture stories to help increase employee engagement, shaping ideas, identities & beliefs.
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Learning & Development
When delivered as a story, learners are more likely to retain, absorb and act on the information presented.
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Diversity & Inclusion
We bring to life stories & immersive experiences that promote empathy and encourage new ways of thinking.
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Cultural Transformation
Stories allow us to connect on an emotional level, reinforcing specific values and desired culture.
Success Stories & Examples Of Our Work
‘The Dark Web’ brought to life in Virtual Reality
Interactive Stories’ for Radisson Hotels
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Storytelling workshops for Schools, Colleges & Uni's
The Process
Your audience craves stories, deeper meaning and engagement. Our processes are proven to create frameworks for growth and participation.
Discovery
Arrange a call to help us understand your objectives. The first stage is one of discovery, listening and structured exploration- critical for innovation & fresh perspectives.
Planning
Crafting remarkable stories requires proper planning & organisation. Ideas will be explored, strategies defined, scripts/storyboards developed before production begins.
Production
Dates for filming will be scheduled according to the agreed production plan. Interactive overlays will be added to your content during this phase if required.
Post production
We'll break the final versions down into teaser clips that will generate interest & promote your brand. Metrics will be put in place to measure & improve the results of your campaign.
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Discovery
Arrange a call to help us understand your objectives. The first stage is one of discovery, listening and structured exploration- critical for innovation & fresh perspectives.
Planning
Crafting irresistible stories requires proper planning & organisation. Ideas will be explored, scripts & storyboards will be written/ pilot tested, before production begins.
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Production
Dates for filming and/or content creation will be scheduled according to the agreed production plan. Interactive overlays can be added to your content during this phase if required.
Post production
We'll break the final versions down into teaser clips that will generate interest & promote your brand. Metrics will be put in place to measure & improve the results of each campaign.
Testimonials
Client satisfaction is our first priority
Dr. Rosalind Bergemann - Leadership Coach
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"I hired Matt Castle to produce video content for my client, ACCA. The team at PBS are always professional and produce content to a high standard."
John Maxted, Founder - Digby Morgan
"Matt Castle and his team produce fantastic videos for the CIPD. They are a pleasure to deal with and always deliver a first-class product."
Nathaniel Peat - Speaker & CEO
"I’ve known Matt Castle for over 15 years, he has produced outstanding content for us over the years. He always far exceeds our expectations."
Expand what's possible through bold ideas, inspiring stories, and immersive experiences that engage & connect with your audience.
Your brand, product and reputation are everything. I understand how important it is to have a partner that understands you, offers fresh insight and perspective, who delivers on time and on budget. I’m here to help you transform your business in new and impactful ways using the unique power of YOUR story.
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78% of companies saw an increase in online sales when they used interactive video compared to standard video
Virtual Reality is a powerful tool to create impact, and bring to life fully immersive stories
See how our clients use storytelling to create more persuasive marketing and branding campaigns
View examples of our stories brought to life to improve learning, training and development outcomes
