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Our Mission
"Our mission is to revolutionise brand communication by crafting narrative driven content that resonates deeply with audiences. To use storytelling as a tool to transform, connect, engage, and inspire. We believe authentic storytelling is the key to building lasting relationships between brands and their audiences. By making stories we bring to life interactive, we appeal to diverse learning styles and constantly evolving audience tastes."
MEET OUR TEAM
Matt Castle
Meet Matt Castle, a seasoned producer who leverages immersive technology and interactive storytelling to create groundbreaking content and campaigns. With 15+ years of experience in production, marketing and sales, Matt has a proven track record of implementing commercial strategies that have resulted in millions of pounds in revenue and investment.
Matt's expertise lies in developing clear, compelling brand stories that resonate with customers and promote lasting engagement. He has worked with a diverse range of clients, including Barclays, EY, Sky and ITV, to name a few. His multi-tiered strategy and approach to storytelling help businesses standout in a crowded marketplace, capturing consumers' hearts and minds.
Darren Shurmer
Meet Darren, an industry-leading expert designing best-in-class blended training programs. Darren had over 15 years of experience developing digit all earning content strategies for notable companies like Sony, Adobe, and Medivet. His focus is on creating engaging and interactive learning experiences that increase information retention and drive tangible business outcomes.
Darren's consultative approach involves engaging with business leaders, subject matter experts, and target audiences to understand and define objectives and key results. He has a proven track record of implementing, and launching company-wide programs across multiple business functions within global and SME organisations.
Evelina
Meet Evelina, an expert in well-being strategy and organisational design. Her unique background in neuroscience bridges the gap between business performance and individual well-being.
With over a decade of research and experimentation, Evelina has helped numerous businesses scale by developing talent strategies and leadership capacity. She understands the importance of creating shared narratives that help to build trust and community. Storytelling, Evelina believes, is the secret sauce to creating a more productive workplace. By embedding a culture of storytelling, employees reveal more of who they are, which helps to create meaningful collaboration and deeper relationships.
Shawn Briggs
Meet Shawn, a skilled video producer with 10+ years experience in TV broadcast and branded video content production. Prior to joining PBS he worked with major TV studios such as ITV and Discovery Channel, as well as various media production agencies, in content production, graphic design, and animation.
With a portfolio that spans the globe, Shawn has shot videos in locations throughout Europe, Asia and the US. Shawn’s career started producing content for TV breakfast shows. The fast turnaround nature of that environment helped him develop a keen eye and sense for what best represents the stories and key messages from what little resource we at times had available during a busy Live Broadcast.
Stuart Fryer
Meet Stuart, an award-winning writer and director of commercials, short films and music videos. Stuart cut his teeth directing for acts such as Oasis EMINEM and Barbara Streisand.
Stuart's unique ability to create an emotional response in viewers has resulted in his films winning multiple awards, including "Ollie's Story, "which explores the effects of cybercrime on teenagers and has won numerous international accolades, including Best International Director and Best Script at the Cannes TV Awards. His viral film about a suicide bomber in a VW gained global attention and propelled him to create twisted online advertising for clients like PlayStation, Axe, GHD, and Visa.
Richard Brown
Meet Richard Brown, an expert in consumer insight and brand positioning.
At the core of many brand choices lies a deep-seated, often unconscious consumer need. Whether it’s to feel safe, to belong, to be in control, to feel empowered or to gain status, these underlying motives often go undetected in standard research. Here’s where Richard steps in. Richard starts by understanding the deeper emotional drivers that influence buying decisions.
In a world where people are overwhelmed by options and bombarded by messages, Richard will make sure your brand doesn’t just occupy its own space in your market, it also owns a place in your target’s hearts.
Dr Lalith Wijedoru
Meet Dr Lalith Wijedoru, an award winning storytelling and wellbeing consultant. With a background in pediatrician health care and emergency medicine, the global pandemic was a catalyst that lead Lalith to launch his consultancy, www.behindyourmask.co harnessing the healing power of storytelling.
Lalith’s diverse background and experience uniquely equips him to understand and embrace varied human experiences. A champion of diversity and inclusion, Dr. Wijedoru collaborates with several strategic partners in addition to PBS. Learn more about his involvement with Powered By Stories here.
Jimmy
Meet Jimmy, an experienced documentary and short film director. In addition to his work with Powered By Stories (specialising in producing narrative driven content), Jimmy has been running his own production company for the past 14 years.
Throughout his time he has made over 800 music videos, captured live events, produced various promos, training videos & commercials; 5 documentaries, 1 drama series, and 1 feature film.
A lot of Jimmy's work has been with independent musicians, from diverse cultural backgrounds, including Latin (he is bilingual- speaking fluent Spanish). Many of his documentaries have focused on marginalised communities.
Arnav
Meet Arnav, who brings a wealth of experience to web development, excelling in user experience design and the seamless translation of concepts into fully functional websites. With a keen eye for detail and a drive for innovation, he specialises in crafting intuitive interfaces and implementing cutting-edge technologies to deliver exceptional online experiences.
Arnav leads our projects involving front-end development and back-end programming, Covering the entire spectrum of web development, Arnav ensures each project is functional but also visually stunning and user-friendly. His dedication to staying up-to-date with the latest industry trends and commitment to excellence drive him to consistently exceed client expectations.
HOW WE CAN HELP YOU WITH INTERACTIVE STORYTELLING
Amplify Engagement
You can use stories to create shared experiences between consumers and your brand. Turn passive viewers into active participants, creating a deeper emotional connection with your content.
Customise Narratives
Craft tailored pathways that adapt to viewers choices, allowing them to access additional content and information. Explore alternative scenarios & see the impact & consequences of their choices.
Enhance Learning
Transform mundane training modules into engaging, experiential learning journeys. Help learners retain information by making complex information more accessible & enjoyable.
Why Story?
An intrinsic part of human nature, storytelling is not just a form of entertainment, It's a powerful tool to build bridges, facilitating a deeper sense of understanding and connection. It's inclusive and universal, ensuring content produced is more personalised, impactful and emotionally resonant, particularly for neurodiverse individuals, who may experience the world differently. Here's why:
Universal Language
Stories are a universal language that transcends cultural, linguistic, and cognitive boundaries. For neurodiverse individuals, this familiarity can provide a comforting framework within which information is presented.
Contextual Learning
Stories provide context, making abstract concepts tangible. Individuals with conditions such as dyslexia, may struggle with isolated facts or figures. A narrative provides a holistic picture, making it easier to process and internalise information.
Encouraging Empathy
Stories allow us to walk in someone else's shoes. For fostering understanding between neurodiverse individuals and neurotypical individuals, stories can be instrumental. By narrating experiences of ADHD or autism, for example, stories can foster empathy and understanding among those unfamiliar with these conditions.
Enhanced Visualisation
Stories stimulate the mind's eye. Visualisation can be a powerful tool, especially for those who might find traditional learning methods challenging. By creating a mental picture, stories can simplify complex ideas, making them accessible to all.
Emotional Resonance
Stories evoke emotions. They make us feel empathy, joy, fear, excitement, and a myriad of other feelings. Emotions are key to memory and recall. For many, especially those who might process information differently due to conditions like ADHD or autism, an emotional connection can be pivotal in understanding and remembering important information.
Engaging Multiple Senses
Good stories engage multiple senses – sight, sound, and sometimes even touch or smell. This multisensory engagement can be particularly beneficial for neurodiverse individuals. For instance, someone with ADHD might find it easier to focus on a story that's both visually and audibly engaging.
Flexibility in Presentation
Stories can be told in myriad ways—through books, videos, audio narratives, interactive games, and more. This flexibility ensures that content can be tailored to suit varied learning styles, which is crucial for a neurodiverse audience.
Repetitive and Predictable Structure
The classic story structure (beginning, middle, end) can be predictable. For individuals with neurodiverse conditions, who often find comfort in repetition and predictability, this structure can make stories a preferred mode of receiving information. In summary, stories are not just a means of entertainment. They are powerful tools that cater to our cognitive, emotional, and social needs. Stories can offer a bridge, facilitating understanding, connection, and learning.
Our Mission
At 'Powered By Stories', we specialise in crafting compelling narratives that resonate with all, but with a particular emphasis on the neurodiverse community. We create content that doesn't just speak to neurodiverse individuals but celebrates the unique perspectives and strengths they bring. By developing interactive video content tailored for diverse learning styles, we ensure that everyone, regardless of neurodiversity, has access to impactful, memorable, and meaningful learning experiences.
OUR PROCESS
From defining strategic objectives to expertly crafting content, our process is designed to bring your ideas to life, ensuring ongoing success through result-driven monitoring and optimisation.
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Define your strategy and objectives
The first stage of our process is one of discovery, listening and structured exploration, which is critical for innovation. We’ll work with you to understand the scope of work and propose a solution that fits your budget and meets your requirements.
When defining a strategy that's unique to your business (that ultimately serves to realise your competitive advantage), We'll gather information about your company, your expectations and objectives. We’ll agree on a framework for how we will define and measure success, and carry out detailed research into your competitors.
Identify, write and craft stories
Questions we ask, and processes we go through, will help collect the insights to make sense of your story/stories and help you envision the future. This will result in a purposeful, clearly defined strategy that is ready to be acted upon, like a script.
We’ll help you to think not just about what is being communicated, but how it impacts your audience. We’ll define a plan to shape your stories to truly differentiate your brand, in a way your audience relates to and engages with.
Content production
Once strategies have been approved, storyboards agreed and scripts signed off, the content production process can begin. Content or experience will be brought to life on film, or using VR/ AR technology. Our expert production team will ensure each stage is carefully thought through and is an enjoyable process for everyone.
Production schedules will be created, actors or presenters will be cast if required. Coaching sessions for your staff may also be arranged. Once filming for each day of filming is complete, post production will begin, where we can add motion graphics, music, subtitles. We will also produce shorter edits for social media, or made to appeal to specific audiences if required.
Track results and measure success
Your stories may be published to your internal platforms, broadcast on your website or through social media, according to the plan agreed at the start of the project or campaign. Having defined how interactivity will enhance the user experience during the initial stage, we will implement the interactive overlays according to the agreed plan.
We will ensure you have full visibility and deeper insight on how viewers are relating and responding to your content through a comprehensive dashboard.
Meet My Team
TESTIMONIALS
Testimonials
Rosalind Bergemann
Executive Director
Steve Beckles-Ebusua
Speaker and Coach
John Maxted
Founder - Digby Morgan
Fraser Butters
Pervasive PR
Kevin James
Managing Director
Nathaniel Peat
Speaker and specialist in Solar Energy
Andy Mundy-Castle
Founder - DocHearts.com
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