Objectives
1. Develop and implement a story-driven approach, based on its proven ability to increase learner participation and retention of information. Highlight the benefits of using storytelling to make content more relatable, impactful, and memorable.
3. Integrate interactivity into at least one of your learning programs, making content feel personalised to individual learners, throughout all levels of your organisation, including neurodiverse employees.
Components
Research Phase
Content and competitor audit to identify gaps, opportunities and areas that can be improved, from a delivery, learner experience and content perspective.
Audience Understanding
Develop insights into the learning styles and preferences of your employees.
Multifaceted Story Development
Define a unique framework for crafting authentic, relatable narratives, with a rich array of characters and scenarios that mirror real-world experiences and challenges.
Storyboard Creation
Aligned to a specific learning, training, onboarding or employee well-being related objective, we will work with you to define a particular narrative, develop the script and storyboard and share with you the tools and framework to implement this yourself in future.
Production
We will then produce this film that could evolve into a 6 part series.
Feedback Loop
Establish a mechanism for analysing audience or learner engagement, as well as emotional response to make real-time alterations.
Measuring Outcomes
Depending on the LMS you use, we consider how learners' understanding and progress can be tracked and measured throughout, or at the completion of each module or program.
Deliverables
• Pilot Episode
• Framework for how storytelling can be applied to the L&D function of your business
• Strategy Blueprint