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Unlock Your Brand's Potential
It’s not enough to have a quality product or service, you need to know how to talk about your brand in a way that differentiates you from your competition and provokes an emotional response. In a world where everything is becoming commoditised, understanding what makes your brand unique is key. Strong brands have a well-defined identity, which is an essential component of storytelling. Just like characters in a story or movie, your brand has its unique personality, values, and purpose.
By sharing stories that bring people together and align with consumers' values and aspirations, brands can build a lasting emotional connection. We’re here to help define and create stories that will enhance and distinguish your brand, surprise and delight audiences, making your brand a must-have in the minds and lives of your consumers. In a world where brands strive to make a lasting impact, more magnetism than ever is needed to draw people in. Your ability to tell engaging stories holds the key to your success.
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PBS provide the oxygen your brand needs to grow organically
To create impact and a connect with the hearts and minds of your audience, you need to trigger their emotions. This may relate to the pursuit of positive emotions or avoidance of negative emotions. aligned to the solution your brand provides, this will help you define the right strategy for success. We will work with you through each stage of the process, but here are a few considerations to be aware of:
‘Brand Image’ relates to the perceptions, beliefs, and impressions your consumers have about your brand. Influenced by visual identity, messaging, reputation, customer experiences and associations, it’s shaped by the actions, communications, and interactions with consumers over time. Your brand image isn't delivered to consumers, it's generated with them; it's a collaborative process. Thanks to the technology we now have to spread stories and ideas, we can rewrite and reframe our stories on a time scale never before possible.
‘Brand personality’ creates a sense of identity in the mind of your consumer, based on the human characteristics, traits, and qualities that you embody or portray. Brand personality often grows organically- when it's done well these interactions can cultivate brand meaning.
‘Brand meaning’ goes beyond the functional attributes of a product or service. Framed around core purpose and values, it answers the question of ‘why’ your brand exists and what it stands for. Brand meaning provides a sense of purpose, direction, and differentiation for the brand.
‘Brand culture’ together, these elements contribute to shaping the perception, differentiation, and connection between your brand and its target audience. Marketing’s goal is to create value by meeting customer needs. Well told stories establish brand meaning and create deeper connections.
‘Brand Positioning’ pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen. Avoid the most common mistakes to maximise your chances of success to position your brand for success. We start our branding and marketing campaigns by defining exactly what it is that makes you unique, and what you mean to your customers and clients. New or established, every brand needs to stand for something.
Start With Story
When your brand is perceived as distinctive, valuable and superior to competitors, customers are often willing to pay a higher price, leading to increased profits and market share. Brand positioning can be defined as where your product, item or service stands in relation to others in the marketplace.
Brand positioning is also constructed through the messaging of the brand, the experience you have with the brand, as well as emotional associations you have towards the brand. Every brand must have a distinctive identity. Work with us to help define yours. If you feel this is already clearly defined, we can move on to bringing it to life through stories.
Harnessing Brand Purpose
It’s not enough to have a quality product or service, you need to know how to talk about it in a way that differentiates you from your competition and provokes an emotional response. Use narrative to harness your unique value proposition- no other brand can copy YOUR story.
Contact us to schedule a no-obligation review. We'll share our perspective on how effective your positioning is, or is likely to be- and make suggestions on what can be improved.
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