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Transform Internal Communications with Storytelling
In today's rapidly-evolving workplace, employee well-being and engagement take centre stage. Your Employee Value Proposition (EVP) can help to provide a great employee experience; it also sets an expectation for what candidates and employees can expect to receive from working for your company, beyond wages or benefits. In order to connect with employees at a deeper, more emotional level, your EVP must be distinct, grounded in reality and not just communicated- but lived and experienced authentically.
At PBS, we believe that when a story is told right, it can change minds and inspire new ways of thinking. Our clients benefit in the following ways:
1. Sequential Storytelling
Our approach to carefully crafting narratives that empower employees, giving them the chance to reflect, affirm, and shape organisational culture and values ensures your EVP is interwoven into the fabric of your organisation. Complex themes can be broken down into digestible parts, addressing specific aspects in detail. Concepts can build upon one another, aiding deeper understanding and retention.
2. Emotional Connectivity Through Character Development
Engaging story arcs and relatable characters foster emotional connections, helping to encourage empathy and understanding among employees. Real stories and testimonials make content genuine and relatable. An episodic approach provides shared talking points and experiences among employees, enhancing internal communication and camaraderie.
3. Build Anticipation Through Consistent Engagement
Create anticipation for each new episode, maintaining consistent communication with employees. Episodes can be accessed anytime, anywhere, at their own pace for clarity or reflection, reinforcing key messages to ensure their longevity. Episodes can serve as periodic nudges, reinforcing learning or important messages related to your strategic organisational objectives.
4. Interactivity, Immersion & Active Participation
Interactive elements ensure the audience isn't just consuming content, but interacting with it, leading to deeper engagement and higher recall of information. Real-time feedback allows you to gather insights on employee responses and adapt future content accordingly.
5. Measurable Impact Through Data-Driven Insights
Viewing patterns, interactions, and feedback from each episode offers actionable data to measure impact and employee engagement levels. Data allows for the identification of areas that may need to be improved, or for learners to explore further. HR, internal comms or L&D teams can identify opportunities for content to be included in future episodes.
6. Diverse Representation & Inclusive Content
Varied episodes allow representation of diverse stories and voices within your organisation, promoting inclusivity. Tailoring each episode to address different departments, or levels within your organisation, maintaining a sense of relevance with all demographics.
7. Employee Wellbeing Starts With Empathy
Everyone has a story to tell. When it comes to fostering a culture of openness in the workplace, personal stories strengthen our opinions and values. Shine a light on the employees that embody your culture. They allow us to see and experience the world from different perspectives, which helps to challenge assumptions.
Use Stories to Create Meaningful Connections
In today's rapidly-evolving workplace, employee well-being and engagement take centre stage. Your Employee Value Proposition (EVP) can help to provide a great employee experience; it also sets an expectation for what candidates and employees can expect to receive from working for your company, beyond wages or benefits. In order to connect with employees at a deeper, more emotional level, your EVP must be distinct, grounded in reality and not just communicated- but lived and experienced authentically.
Use Stories to Create Meaningful Connections
Our expertise is in picking out authentic narratives from within your organisation, then turning them into a compelling six-part video series, with each episode tailored to bring to life key elements of your EVP. Our experience tells us that when organisations celebrate their employees through capturing their successes and everyday stories on film, it helps them to feel valued and respected. But these aren’t just stories – they’re catalysts for a healthier organisational culture, shaping a future defined by engaged, motivated, and purposeful teams. When a company invests in its people, employees connect with the purpose and future direction of the business, building more meaningful relationships, fostering a culture of openness in the workplace. This leads to more open conversations about our wellbeing, particularly mental wellbeing. This approach also helps leaders create a more human centred proposition.
“Every organisation is unique, and so are its challenges and stories. Partner with us, and let’s create video content that doesn’t just talk about your EVP, but truly embodies it.”
Successful leaders are renowned for their use of stories to build great companies and cultures. We help organisations of various sizes achieve this through the power of episodic storytelling. Without proof — real employee stories — some employer value propositions mean nothing to the most important audiences.
In today's rapidly-evolving workplace, employee well-being and engagement take centre stage. Your Employee Value Proposition (EVP) can help to provide a great employee experience; it also sets an expectation for what candidates and employees can expect to receive from working for your company, beyond wages or benefits. In order to connect with employees at a deeper, more emotional level, your EVP must be distinct, grounded in reality and not just communicated- but lived and experienced authentically.
Use Stories to Create Meaningful Connections:
Our expertise is in picking out authentic narratives from within your organisation, then turning them into a compelling six-part video series, with each episode tailored to bring to life key elements of your EVP. Our experience tells us that when organisations celebrate their employees through capturing their successes and everyday stories on film, it helps them to feel valued and respected. But these aren’t just stories – they’re catalysts for a healthier organisational culture, shaping a future defined by engaged, motivated, and purposeful teams. When a company invests in its people, employees connect with the purpose and future direction of the business, building more meaningful relationships, fostering a culture of openness in the workplace. This leads to more open conversations about our wellbeing, particularly mental wellbeing. This approach also helps leaders create a more human centred proposition.
“Every organisation is unique, and so are its challenges and stories. Partner with us, and let’s create video content that doesn’t just talk about your EVP, but truly embodies it.”
Successful leaders are renowned for their use of stories to build great companies and cultures. We help organisations of various sizes achieve this through the power of episodic storytelling. Without proof — real employee stories — some employer value propositions mean nothing to the most important audiences.
Recruit and Retain Top Talent
In order to stand out and connect with potential candidates at a deeper level, storytelling is essential for recruitment marketing as it helps to build trust and credibility. Stories are the best way to capture attention, differentiate your company from the competition, and ultimately drive great-fit candidates to apply and convert.
Why an Episodic Video Approach?
By taking a longer term, episodic, narrative driven approach to video production, your content becomes a strategic tool to weave an ongoing dialogue, connecting employees with organisational objectives around well-being, engagement, and shared values. It may also include a commitment to fair practices, mental health, legal compliance, health and safety.
Interactive Overlays Lead to Increased Engagement
If your employees are not engaged or motivated by the work they do, they’re unlikely to go above and beyond for your customers and clients. When employees are fully engaged, exceptional customer service becomes the norm. Interactive overlays foster a stronger emotional connection, turning concepts about well-being and engagement into relatable experiences.
Learn More About Our Services
Story Workshops
Browse our workshop agendas for in-house groups of 3 or more.
Goals
Brand Stories
We produce story driven, branded content to suit different objectives.
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6 Part Series
Engage audiences through regular “episodes” that encourage people to come back for more.
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Long-term commitment to your brand's growth
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