CHALLENGE

In May 2021, Hobbycraft was revealed as the Fourth Best Big Company to Work for in the UK. In an effort to celebrate their staff and their award, we produced this video as part of a series focusing on what it's like to work at Hobby Craft, voted the third Best Retail Company to work for in the UK by the Best Companies Awards 2021.

aPPROACH

This video focuses on the stories of employee who work there, there pride and passion for their work and the company shines through!

ResuLTS

The videos were shown at future award ceremonies as well as promoted on social media as part of future recruitment campaigns.