Football Manager - Interactive Trailer
Success Stories
![](https://cdn.prod.website-files.com/650b3fb0eb10c60aca093311/6518eb6f257cec3c1d39d4f6_64c0c39f7f78b88b6b726763_Screenshot%25202023-07-26%2520at%252012.26.22%2520PM.webp)
![](https://cdn.prod.website-files.com/650b3fb0eb10c60aca093311/6518eb6f257cec3c1d39d4f2_64c0c32a8519be7a7bf96c8c_Screenshot%25202023-07-26%2520at%252012.24.21%2520PM.webp)
CHALLENGE
A key objective of this trailer was to make the experience as interactive as the games itself. Our mantra - know your audience.
![](https://cdn.prod.website-files.com/650b3fb0eb10c60aca093311/6518eb6f257cec3c1d39d4ee_64c0c35c3ad5d3b3b42e73dd_Screenshot%25202023-07-26%2520at%252012.25.12%2520PM.webp)
aPPROACH
Created and made interactive as part of a broader campaign to promote the Football Manager series, for video game developers Sports Interactive.
![](https://cdn.prod.website-files.com/650b3fb0eb10c60aca093311/6518eb6f257cec3c1d39d4fa_64c0c303bf2b6e0702b5a610_Screenshot%25202023-07-26%2520at%252012.23.46%2520PM.webp)
ResuLTS
55% - Interaction Rate 4.5 - Interactions Per Viewer 73 seconds average Watch Time
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Case Studies
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