CHALLENGE

Our rebranding campaign for ARuVR, formerly Vrtuoso, resulted in a $5million investment. The ARuVR platform brings immersive stories, as well as training and marketing presentations to life using fully interactive AR and VR technology.

aPPROACH

Working alongside their marketing director and senior execs, our team was responsible for relaunching the company with a new identity- ARuVR - pronounced Are You VR? We developed a 5-year sales & marketing strategy + a complete company rebrand, which included the design & development of a 40-page website, copywriting, new logo plus creation of brand/social media guidelines. We produced a suite of marketing/case study videos, cast actors to feature in photo shoots and created marketing collateral to appeal to different sectors. We then went on to form strategic partnerships to grow the brand and increase sales across different industries.

ResuLTS

Our work established industry-wide recognition and a professional PR presence. Once the rebranding was complete, we helped Frank and his team quickly close the $5million investment round. We went on to create amazing experiences at trade shows such as Learning Tech 2022. ARuVR went on to win awards at events such as The Enterprise Awards 2022. We launched sales & marketing campaigns to appeal to specific sectors, such as finance, medical, logistics, hospitality and construction; among others.