CHALLENGE

Representing 230,000 Chartered Certified Accountants from around the world. ACCA hosts an extensive range of CPD resources. Their professional network can access recorded and live webinars, online courses, articles, and reports. ACCA wanted to make their online learning and training more engaging and interactive.

aPPROACH

A series of interactive videos were produced in 2022, framed around different challenges and learning outcomes. Interactive decision points with video branching were included to assist throughout the learning process, ahead of learners' exams.

ResuLTS

Average interaction rate per video of over 85% 32% more memorable than traditional videos Increased demand for content to be delivered this way across their global membership.