Enhancing Learning and Onboarding with Interactive Stories

This interactive story, produced for Radisson Hotels, demonstrates how video branching/fun quizzes can be used to  train new employees on how to deliver an exceptional guest experience. The correct answer unlocks badges that serve as rewarding visual tokens of achievement. When learners click the incorrect answer - they are offered the opportunity to choose again.

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Enhancing Learning and Onboarding with Interactive Video
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Effective on-boarding programs have been shown to increase productivity among new staff by up to 62%. Traditional methods often fall short in engaging fully employees, evident from some studies that show a mere 12% of employees  believe their organisation excels in training and onboarding new hires.

However, interactive video technology offers a promising solution to many of these challenges, revitalising training modules and ensuring consistent, high quality, personalised experiences- all employees can benefit from.

Why Interactive Video?

1. Increased Engagement and Retention

Research by the Department for Education, published in November 2020, showed that, on average, businesses spent around £1,530 on training costs per employee in 2019. The average investment in 2024 is likely to be higher, but one certainly worth making — considering that:

* 87% of Millennials say that professional development and career growth are important to them, 58% say it contributes to their job satisfaction. 

* 74% of workers say that a lack of employee development opportunities prevents them from reaching their full potential. 

* 76% of staff surveyed report that they are more likely to stay with a company that offers continuous training.

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By integrating elements such as quizzes, hotspots, overlays and time triggers, learning and training becomes more personlaised and relatable, significantly enhancing retention of information. Data we've collected proves that interactive content is 52% more engaging than static video content.

2. Reinforcement of Learning

Utilising interactive components allows organisations to reinforce learning before, during, and after training sessions. Video branching allows the viewer to make choices while watching the video that will alter the storyline, or allow them to see consequences of their choices or decisions.
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3. Insightful Data Collection

Interactive videos are not just tools for engagement but also provide opportunities to gather valuable data. By embedding quizzes and polls within the video content, organisations can collect detailed insights about employees preferences, understanding and training effectiveness. This data is invaluable for developing future content and refining training strategies to better meet the needs of individual employees.
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4. Personalised Learning Experiences

The adaptability of interactive video allows for personalised training paths, allowing those familar with specific topics to breeze at a pace that suits them, while newcomers can take their time to understand complex topics in more detail. This option is particularly beneficial for large organisations where training needs vary widely across different roles, or for example, where different languages are required.
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Conclusion

The shift towards interactive video in training and onboarding is not just a trend but a necessary evolution in the digital learning space. As research from the UK Department for Education shows that 68% of employees state training and development are the most essential company policy....

The role of innovative solutions like interactive video in training and development becomes increasingly vital.

By transforming passive video watching into an active and engaging learning experience, organisations can significantly improve the effectiveness of their approach to training, leading to higher job satisfaction and retention of important information.

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